introduction
Pastest brand system
These guidelines set out the foundations of the Pastest brand — who we are, how we look, and how we communicate.
Welcome to your guidelines
Pastest supports students and doctors preparing for high-stakes medical exams. Our identity is designed to reflect how people really revise: structured, practical, and human. It combines clear digital learning tools with familiar handwritten and paper-based revision cues to create an experience that feels both supportive and focused.
This toolkit is organised into three core sections:
1.
Introduction
Explains the thinking behind the brand and what we stand for.
2.
Visual Identity
Outlines the design system that shapes how Pastest looks across product and communications.
3.
Writing
Defines how Pastest sounds — clear, encouraging, and confident.
Together, these elements help create a consistent and recognisable experience wherever Pastest appears.
Contact
For questions about Pastest, or to obtain the files needed for reproduction, please contact:
Jennifer Gabriel
jennifer.gabriel@pastest.com
head of marketing
Ross Noach
ross.noach@pastest.com
head of product
Next
Pastest 101
Pastest Brand Guidelines
Last modified on 30th April 2026
introduction
Pastest brand system
These guidelines set out the foundations of the Pastest brand — who we are, how we look, and how we communicate.
Welcome to your guidelines
Pastest supports students and doctors preparing for high-stakes medical exams. Our identity is designed to reflect how people really revise: structured, practical, and human. It combines clear digital learning tools with familiar handwritten and paper-based revision cues to create an experience that feels both supportive and focused.
This toolkit is organised into three core sections:
1.
Introduction
Explains the thinking behind the brand and what we stand for.
2.
Visual Identity
Outlines the design system that shapes how Pastest looks across product and communications.
3.
Writing
Defines how Pastest sounds — clear, encouraging, and confident.
Together, these elements help create a consistent and recognisable experience wherever Pastest appears.
Contact
For questions about Pastest, or to obtain the files needed for reproduction, please contact:
Jennifer Gabriel
jennifer.gabriel@pastest.com
head of marketing
Ross Noach
ross.noach@pastest.com
head of product
Next
Pastest 101
Pastest Brand Guidelines
Last modified on 30th April 2026
introduction
Pastest brand system
These guidelines set out the foundations of the Pastest brand — who we are, how we look, and how we communicate.
Welcome to your guidelines
Pastest supports students and doctors preparing for high-stakes medical exams. Our identity is designed to reflect how people really revise: structured, practical, and human. It combines clear digital learning tools with familiar handwritten and paper-based revision cues to create an experience that feels both supportive and focused.
This toolkit is organised into three core sections:
1.
Introduction
Explains the thinking behind the brand and what we stand for.
2.
Visual Identity
Outlines the design system that shapes how Pastest looks across product and communications.
3.
Writing
Defines how Pastest sounds — clear, encouraging, and confident.
Together, these elements help create a consistent and recognisable experience wherever Pastest appears.
Contact
For questions about Pastest, or to obtain the files needed for reproduction, please contact:
Jennifer Gabriel
jennifer.gabriel@pastest.com
head of marketing
Ross Noach
ross.noach@pastest.com
head of product
Next
Pastest 101
Pastest Brand Guidelines
Last modified on 30th April 2026